Our Vision: Lift Up Our Community. Make a Lasting Impact. Benefit All.

Economic Vitality

A thriving commercial district that meets important needs of the local community; offers new job opportunities for residents; and successfully serves the Greater St. Paul Area

Business Diversity

A healthy mix of traditional, established and trendy, new businesses, with ownership, employees and offerings reflecting our diverse demographics

Youth Opportunity

Targeted learning and working environments to nurture business acumen and career prospects for local youth – and up-andcoming entrepreneurs

Cultural Vibrancy

A spirited set of arts, entertainment and learning venues that honor our rich history; reflect our diversity; and attract a growing group of working artists and creatives to St. Paul’s East Side

Place to Be

An exciting place to enjoy with your family and friends, visiting, shopping, dining, learning, participating, or being entertained